Introduction to the Casual casino environment
The gaming industry has maintained rapid growth over the past 20 years. It is estimated that by 2025, the global gaming user base will reach 1.09 billion and the market size of the gaming industry will reach US$335 billion. With the gaming industry continuing to heat up and the rise and influence of 5G development, the casual gaming industry is growing even more explosively. The number of online casual gaming users is growing at an exponential rate every year.
The global casual gaming market will reach nearly US$60 billion by 2020, which has high stickiness, high retention, and high ARPU compared to other games. According to AppAnnie's best-selling charts, games in the casual gaming genre consistently account for about 20% to 30% of the top 100 best-selling games in the category.
In Taiwan, many game providers have started to transform into the casual gaming market, such as IGS, UJ, and X-Legend, and have all delivered good results after entering the casual gaming market.